Monday, 28 July 2014

Creation of the India Online Fashion Week

 India Online Fashion Week
  The object and desire behind the creation of the Indian online fashion week,  was to give a platform to budding artists across India from varied fields of the fashion industry. These Ingenious artists would then create a much needed fashion revolution with their creative ideas, that would be presented to millions of people all over the globe. It would be a show of creativity and raw talent. The curtain raiser was held on July 25 and the grand finale would be concluded on July 30, 2014, with the participation of some of the biggest names in the industry.

The event received an enormous response from talented artists not only from big cities like Mumbai and Delhi but also from smaller towns like Dehradun, Aurangabad, Bikaner, Lucknow and Guwahati to name a few. This clearly proves that the Internet has spread it's wings all over. Anyone located anywhere can make use of the massive opportunities that come their way, through it's medium. It was overwhelming to receive such a mighty response from our young artists.

The Jabong online fashion week  which has now begun, is moving forward in full swing.   The grand finale would be streamed live from the venue at The show stoppers of the IOFW grand finale would be the beautiful and talented Ms. Yami Gautam - Indian Actress and the handsome Mr. Aditya Roy Kapur - Indian Actor. 

Let's have a peek into the entire schedule of the  world's first online shop- able week,  that would be held at IOFW.  Each day of the event the individual shows would be launched at five different time slots. The timings would be as given below

1) 12 noon 
2) 1:30 pm
3) 3:00 pm
4) 4:30 pm 
5) 6.00 pm

The schedule of events are as follows -

 * On 25th July Friday , vignettes and videos of the Model and Photographer auditions held on1st July 2014 in New Delhi would be presented. The  videos  would  capture  and showcase the excitement  before  the  start  of   the auditions, the backstage fun, drama and the final winners who had been selected. In addition, there would be a video on the overall  concept of India Online Fashion Week and its ‘shopable’feature. The jury for the model auditions  were Rashmi Virmani, Carol Gracias, Samant Chauhan and for the Photographer auditions the jury were Akash Das, HemantJ. Khendilwal and Sushmendra Dubey.

* On 26th July Saturday,  vignettes and videos  from  the  Makeup  artist,  Hairstylist  and Designer auditions which were held on 2nd July 2014 in New Delhi will be presented.The videos would capture the stylist’s thoughts on color for the season and makeup tips for a glamorous look, the backstage fun, drama and final winners who have been selected. The jury for the Hair  Stylists  and Makeup artist  auditions were  Samantha  Kochhar  and  Rod  Anker  and for the  Designer auditions the jury were Dr. Darlie Koshy and Poonam Bhagat. 

* On 27 July Sunday,  vignettes and  videos from the Grooming, Look test and Fittings session of the India Online Fashion Week covering all the selected winners (twenty models, fifteen designers, five makeup artists, five hair stylists and five fashion photographers) would be presented.These videos would also cover backstage drama, fitting sessions to showcase what goes on behind the scene during the making of a fashion show. The parameters which are kept in mind as a part of look tests to match designer collections and model looks.

* On 28 July, Monday there would be a launch of five exclusive designer collections namely Aastha Bahl ANS by Astha and Siddharth, Dressology by Amit Arora and Threesome by Siddharth K Kakkar. 

* On 29th July, tuesday there would be a launch of five exclusive designer collections namely : ILK by Vinita and Shikha, Piquancy Swagger by Saj Armaan, Aiman,Timsy and Siddhartha.

* On 30 July, Wednesday there would be a launch of five exclusive designer collections namely Azalea by Aditi Gupta,Bhootsavar by Nitin Bal Chauhan,DIR 69 by Tanu Bagai , Shreya Mistry and Rajdeep Ranawat. 

* The grand finale would be held on 30 July and you could view the Live streaming of the grand finale on directly from the venue.

Now, let's take a look at the concept of  two major collections which is going to be launched by two talented designers Rajdeep Ranawat and ' ILK' by Vinita and Shikha. 

Rajdeep Ranawat's collection  preview
 ' Beyond the cold ' is the concept and theme behind  Rajdeep Ranawat's the fall winter 2014 collection. It takes it's inspiration from cold forests. Each piece from his collection is unique and has a different story to tell. His diverse, digital and embroidered pieces tells innovative stories and delivers powerful ideas of fortress once beautified by the wild imagination of human talent and creativity and their eventual downfall to the wilderness.

 In his designs he tries to graphically capture a sense of degenerating mosaics and lost handcrafted artifacts; crumbling architectures, over run by the forests, of treasures lost and parchment dissipated. His collections are master pieces and are made of fabrics like silk crepe, silk georgette organza, and Chanderi.  He used those colours for the garment that would strive to create a winter mood. 

ILK by Vinita and Shikha collection preview
' Beehive yourself ' is the concept and theme behind  Vinita and Shikha's ILK collection. In this collection you would see naturally occuring geometric designs like hexagonal shapes, that resemble honeycomb patterns. These pieces would reflect the beauty that is found in these naturally made honeycombs. The ' ILK Woman ' would be honored with the title ' Busy Bee '.
The ' ILK Woman' is defined as the one who has a powerful mind with a sharp head on her shoulders. The silhouettes would reflect a utilitarian aesthetic which means  that the unique pieces would be a combination of utility and attractiveness, thereby commanding attention. Each piece with a melange of varied textures and techniques has come together with intricate detailing. A lot of effort and hard work has been put into creating each one these masterpieces.

When we soak up these designs in our mind, our thoughts would give us the impression that we are immersed in these honey producing combs and feel the textures, embroideries and shapes.  This energy that would be created within us would wire us to indulge ourselves in these thoughts and let our imagination ' bee ' free. Hope you liked the two themes that would sweep away your imagination, as and when the collection would be presented to you. 

Behind the scenes
  The key Jury members for the event  include Poonam Bhagat,  Dr.  Darlie  Koshi,  CarolGracias,  Rashmi  Virmani,  Akash  D Das,  Hemant  Khendilwal,  Sushmendra  Dubey, Samantha Kochhar, Rod Anker and Samant Chauhan. The event received immense support from it's partners, one of the biggest name being NDTV Good Times. It would be showcasing the event on air in a package of three episodes. So, go ahead and hop on the IOFW website and check out the latest videos and news  on the event. 

Here's wishing all the Jabong fans a happy online shop- able week. You are now empowered to purchase your favourite clothes, style and the accessories through the click of a button. Enjoy the experience, as the grand finale kicks off with elan. 

Important Key links -> 
IOFW Website -
Profile of celebrity mentors and Jury -
Profile of fifteen selected designers -
Profile of twenty selected models -
Profile of five hair stylists -
Profile of five photographers -
Profile of five make up artists -
Sponsor details -

Note : Image source - FB Page of India online fashion week

Thursday, 17 July 2014

India Online fashion week - Models

The India Online fashion week,  popularly called ' IOFW ' is gaining momentum with every passing day. is moving forward and coming up with innovative and creative ideas as the days go by. After all,it's gearing up for the world's first online shop-able fashion week. 

As I've mentioned in my earlier post, Jabong has given an amazing platform to youngsters to showcase their talent. This would also help them to be a part of the global fashion scene. Amongst the billions of talented youngsters fifteen fashion designers, twenty models, five photographers, five make up artists and five hair stylists have been short listed during the auditions. These finalists would be seen together for the  fall festive collection 2014.

In this post I would be covering the events and news associated with the short listed models. Day one of the  India online fashion week started with the auditions of the models both male and female. This was only the first segment of the entire audition ceremony.  Youngsters appeared in large numbers for the auditions held at Picturesque and Palatial venue at Chhatarpur in New Delhi.

Preliminaries before the final audition 

The Panel of judges comprised of the charming  model Carol Gracias, Fashion Choreographer - Rashmi Virmani and Samant Chauhan - Fashion designer. Carol Gracias is seen above scrutinizing the models during the auditions. According to Rashmi Virmani, it was a tough call selecting the finalists amongst the pool of talented models. She also stated that it was good to see so many tall women in the room at one point of time, which just goes to prove that the internet has spread it's wings all over.

  The three judges are seen above having a light hearted conversation before the finale. 

Models both male and female turned up in huge numbers. Most of them were tall, well groomed with well toned bodies. They fitted the bill of perfect models as they had all the required credentials.
 The set of sixteen models who were finally selected, are all seen standing with poise and grace below. 

 Below are the final set of male models selected by our Panel of judges .

These models would be nurtured, groomed and mentored under  big names from the fashion industry.  Yami Gautam - Actor , Rashmi Virmani - Fashion Choreographer, Rod Anker - Hair stylist, to name a few among the long list of celebrity mentors. Have a quick  glance of the names of the finalists below.

  • Khushboo Kankan 
  •  Aastha Ssidana
  • Jyotpriya Sud
  • Namrata Shetty
  • Nikita Yadav
  • Tanya Malviya
  • Heena Bhalla
  • Farah Hussain
  • Anamika Benn
  • Neetika Singh
  • Priyanka Gusain
  • Aishwarya Singh
  • Ritu Chauhan
  • Sharon Fernandes
  • Arlette Evita Grao
  • Priyasha Chowdhury
  • Himanshu Chhabra
  • Raghu Katal
  • Saaib Noor Ud Din
  • Ravi Goswami

The Partners of IOFW are media partner NDTV  good times, radio partner 92.7 Big FM, Make up partner Revlon, Hair styling Partner Philips and the Acessories Partner Ziveg. The second segment consisted of the photography auditions which were judged by Akash Das - Photographer, Sushmendra Dubey - Photographer and Hemant Khendilwal - Advertising.

The IOFW Fall festive collection awaits these super talented models. You can learn more about the IOFW events and the Fall festive collection by clicking here  ->IOFW.  You could also get a peek into the individual profiles of the models who were selected and learn more about their credentials by clicking the link here -> IOFW Models. So, dear readers watch out for the fall festive collection which would showcase designs of the highest standards by the most talented designers.  
I'd like to conclude with this beautiful collage of the twenty finalists, chosen for the Jabong Online fashion week. Congratulations to all the winners !

Sunday, 6 July 2014's India Online Fashion Week

Praveen Sinha - CEO and co founder of with Yami Gautam -

When it comes to online fashion shopping the first destination that comes to our mind is Time and again they have proved that they are the giants when it comes to online fashion shopping, by setting high standards. Yet again they have come up with a thrilling event that would turn the lives of upcoming artists in the field of fashion. 

 I'm excited to announce that is presenting a one of a kind online fashion event called the India online fashion week. This event is different from the rest. So, let me enlighten you on the features of the event.

This event would be a platform for upcoming models, designers, photographers to showcase their talent. This is interesting isn't it ? There would be an assemblage of talent from all over India.  As soon as I heard about this exclusive fashion extravaganza, I decided to blog about the event. After all how often do we hear about such online fashion events ?  

Artists associated with the fashion world would get a grand opening to prove their metal and in turn get recognized for their credentials. Talent is once again given priority here. This would be a magnificent stepping stone for fashion enthusiasts in the field of glitz and glam. There are several people who are talented but how often do they get a platform to prove themselves ? has done just that.  

Yami Gautam
  Let's have a quick peek into how has made it easier for these talented artists.

* This event would ensure that these artists would receive an easier access to the fashion industry by bridging the gap between talent and the industry. has given an opportunity for  upcoming artists and the biggies from the fashion world to get to know one another. It's a win-win situation for both. 

*  From July 25 to 30 July 2014 would be inviting applicants from four major categories namely designers, models, make up artists, Hair stylists and fashion photographers. 

* It would be an online shop-able week for all the fashionable customers. A customer can shop the look by purchasing the clothes online.  This can be achieved from the website

* The entire collection would be sold online. This would also give an opportunity for brands to launch their work without marketing.

* The winners from each of the above category would undergo grooming sessions by high profiled fashion experts.

You  can get more information to the event here.
So watch out for more on the website. There is more to come.

Thursday, 3 July 2014

Fashionable and trendy

I came across some fashionable and trendy earrings while browsing through some websites today. I've shared it here. Have a quick peek at them.

Fancy Bow earrings 
Price - $ 5.99
Image source - Storeenvy

Via Mazzini free spirit feather rain earrings 
Price - Rs.479/-

Image source - Flipkart

Adiva Copper Clip on earring
Price - Rs.799/-
Image source - Flipkart

Party Poppers Earrings - Miss chase
Price - Rs. 499/-
Image source - Yellow trunk

Glow Gold earrings 
Price - Rs. 150/- 
Image source - Yellow trunk

Tuesday, 1 July 2014

Satya Paul

Satya Paul the well renowned fashion design label is known for it's traditional and ethnic Sarees. We've often seen high profile celebrities adorning his clothes and his collection of  Sarees have dominated the runways for years. His collection of clothes are adorned by powerful ladies in the world of glamour. There are around forty one Satya Paul stores all over India. His Son Puneet Nanda is the co founder of the label. 

The speciality of his Sarees are that it's multi coloured with a combination of different textures and fabrics. Each of his Sarees exhibit very high class of workmanship. I love his amazing collection as it represents class, grace, beauty and sophistication. 

Let's have a quick peek at his collection. 

Image source - Satya Paul

Image source - Satya
Here is an Ombre multi coloured digital print Saree. 
Price - Rs. 9995/-

Image source -

 Here is an Ombre Black and white screen print Saree 
Price - Rs. 22,995/-

  Malaika Arora in a Satyapaul Saree at an awards function. 

Puneet Nanda - the co founder of the fashion label